In a 2012 interview with Amazon Founder & CEO Jeff Bezos and CTO Werner Vogels, Bezos Says that when designing a strategy, we should be asking what’s not going to change. The number one question he gets asked is, “What will the next five to ten years look like?” But he believes it is the wrong question. His thoughts on what won’t change:

I very frequently get the question: “What’s gonna change in the next 10 years?” And that is an interesting question. It’s a very common one. I almost never get the question: “What’s not going to change in the next 10 years?” And I submit to you that the second question is actually the more important of the two because you can build a business strategy around the things that are stable in time.

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Posted by Michael McKinney at 8:34 PM
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If you woke up today with the opportunity to add another page to the story of your life, then you owe it to yourself to create the most beautiful story you can imagine. Whatever that is. However that looks to you. Let the ink spill onto the blank page and fill the empty lines with the magic you thought was out there but was really inside you this whole time. Write a story of hope and redemption. Of strength and perseverance. Of falling apart and having the courage to pick up the broken pieces and put yourself back together again. Write about how you intimately know grief and heartbreak because you had the courage to love with your whole heart, even when you had no guarantees that you'd receive the same love in return. Let the ink smear across the page from all the moments you laughed so hard that your tears left a permanent mark on the unwritten pages of your future. And let the spaces between words be quiet pauses of appreciation. Deep breaths and spiritual resets. Gratitude for a life fully lived. If you woke up today with the opportunity to add another page to the story of your life, then you owe it to yourself to write the story of how you lived it fully. Messy and afraid but hopeful and brave. Heart open. Vision clear. Always looking towards the sun.

From This Is How You Find Your Way by Zanna Keithley

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Posted by Michael McKinney at 8:17 PM
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